Tried an AI Content Creator for Mac

Ideas. And Then No Ideas.

Writer’s block isn’t as glamorous as it sounds. There’s no angst-ridden gnashing of teeth. No frustrated paper-ripping or storming out of the room. Just a dull, dull feeling. You read the same line over and over. You change a comma. You go to see what’s in the fridge.

It’s around this time AI-powered tools can be useful. They suggest ideas. Some of them clumsy. Some of them awful. But that’s OK. Sometimes it’s the awful ones that lead to better ones.

First Drafts. Faster.

And let’s be honest. Most copywriters will rewrite everything a content generation tool suggests, anyway. It’s a pride thing. It’s a voice thing. The AI just helps get a first draft done. The important bit, the tone of voice, the nuances, that’s still us.

What Is an AI Content Creator and How Does It Work?

I know, I know: AI content creator sounds super futuristic. Like some sort of dark room with neon lights and hoodie-wearing dudes furiously debating the merits of random machine learning models. But really it’s boring. It’s just software that analyzes millions and millions of words and tries to help you write some based on a prompt. You ask it something, and it does its best. Often it will be good. Often it will be terrible. Such is life.

The software itself cannot “create” anything. It cannot write copy on its own. It cannot think, and it cannot revise itself. You still have to determine the voice and the words and the feel of the copy. At least, in my experience, that’s where the real value lies.

Best AI Content Creator for Copywriters for Mac

Copy.ai
CoWriter
Smodin
Phrasly.ai
ToqueAI
Junia AI
ACME.BOT
Eleo
GravityWrite

1. Copy.ai

Copy.ai is a tool for marketers and copywriters, designed to make content creation easier and quicker. Essentially, it allows you to input a concept, a subject (and maybe some keywords), and have Copy.ai generate blog post, ad, email, and social media content from this starting point. It’s your new brainstorming buddy, minus the complaints about your late-night working hours.

Key Features

AI Content Generation: Quickly generates copy for marketing materials, blog posts, emails, social media, etc., using basic inputs, speeding up the transition from concept to content.
Content Idea Generation: Suggests new content ideas based on keyword input. Great when you need some inspiration.
Workflow Automation: Automates tasks for marketers and copywriters, freeing up teams to do the more important work.
Brand Voice Support: Adapts to the tone and language of your brand.
Multi-Format Content Creation: Helps generate outlines for blog posts, copy for ads, descriptions for products, and more.

Verdict

I enjoy using Copy.ai as a brainstorming partner. It’s always “switched on” and ready to produce content ideas for you. Admittedly, not every piece of content will be fantastic, but it does well enough to reduce the time you spend writing and getting ideas down on paper. I use it as a “jump-starter” for content ideas. Use it as a tool to aid your creative process rather than replace you, and you’ll be impressed at how much faster you can create content.

2. CoWriter

CoWriter is a writing tool that assists with organizing and filling out long-form content like essays or articles. This tool uses a prompt or topic and generates outlines, paragraphs, and edits your work. It is less of a tool that “writes for you,” but more of a tool that “nudges” you when you need a little help.

AI Autocomplete Writing: This suggests the next few words or sentence as you type. This helps you get out of writer’s block.
Smart Outline Builder: This organizes your work into sections, allowing you to make it easier to read.
Citation and Bibliography Support: This allows you to insert citations in popular formats, such as APA or MLA, saving you time with your citations.
AI Editing and Paraphrasing: This allows you to edit sentences for grammar, clarity, and flow, as well as offering alternative sentences.
Idea and Content Generation: This generates paragraph suggestions or paragraphs based on the prompt you give. This is helpful when you have no ideas at all.

Overall CoWriter appears to be more of a tool to help assist you with writing rather than write the content for you. It seems most useful when you have ideas, but need help putting them together and making them sound good. There will be times you need to make manual adjustments, but that is typical with any AI tool. If you are looking for a way to create content quickly and methodically without relinquishing too much control, CoWriter is a great tool for that.

3. Smodin

Smodin is an AI-powered writing tool that helps you to write, edit, and refine your content without needing to sit in front of a blank document for hours. All you need to do is type in a prompt or subject, and voilà! Smodin will write your paragraphs, essays, or articles in a heartbeat. Rather than having the impression of an automated machine completing a writing task for you, you have the feeling that you have a writing buddy who helps you whenever you need him.

Key Features

Here are some of the key features of the tool:

AI-powered Content Writer Smodin enables you to write articles, essays, and all types of written materials with just a prompt. The tool helps you to write your first draft as fast as possible.
Article Rephraser & Rewriter With the rephrase tool, you can rewrite articles without changing their meaning. You can use the tool when you think that a text or paragraph sounds odd or repetitive.
Plagiarism Detector The Plagiarism detector allows you to check your document for duplicate content existing online. This tool highlights areas of your text that might need citations.
Text Summarizer If you have a lengthy article or document, you can use the Summarizer tool to shorten it without losing its substance.
Citation Maker & Research Assistant The tool assists you in citing your document and managing your sources. This helps save you time and energy when writing research-intensive documents.

Final Thoughts

Smodin is a practical writing buddy that offers almost all the functionalities you need to write, edit, and check your articles and documents. As you might expect, the outputs are not perfect. You need to edit and customize them. However, the tool does a great job in providing you with some inspiration or organizing your ideas in a decent article.

4. Phrasly.ai

Phrasly.ai is an AI writing tool designed to create and edit text to sound more human-like. You can begin with a prompt, generate text quickly, then edit it to sound more natural. It is, in essence, like having a friend read your text and tell you, “Great sentence. How about we word it this way?” What are the features of Phrasly?

Main Features

AI Content Generator Produces articles, paragraphs, etc., from a prompt to help writers generate content faster and overcome a blank page.
AI Humanizer Edits text to sound more natural and conversational by making word choice, sentence flow, and structure revisions.
AI Detector Analyzes text to predict the likelihood that it has been AI-generated and flags potentially suspicious passages.
Text Enhancer and Rewriter Edits for clarity, grammar, and tone, and offers alternative phrasing and sentence connections.
Citation-Supported Writing Generates text with citations and citations suggestions, useful for academic and technical content.

Conclusion

Phrasly seems more like an editing than a generating tool. It works well if you have a piece of writing that you want to sound less like AI and more human. You still have to go in and tweak some of it, and that is true with any AI writing tool, but I found that Phrasly was a useful tool for editing a draft to sound more human-like.

5. ToqueAI

ToqueAI is an AI tool for blog writers, article writers, copywriters, and social media content writers to speed up their work. ToqueAI gives you a bunch of content options once you’ve given it a topic or a small context. It’s more like a brainstorming tool that helps you take the text from the point of “what the heck to write?” to a draft in no time. Let’s look at some of the key features of the tool.

Key Features of ToqueAI

AI Article Generator: This tool gives you a full blog post or article from a given outline or a small topic. It helps you to create the draft of an article in a few minutes.
Content Rewriter: This tool helps to recreate the existing content or rewrites a boring paragraph to give it a more catchy and understandable look.
Blog Ideas Generator: At times when you have no more ideas to write blogs, this tool will suggest you some topics. This is something which happens with every writer at some time or other.
Paragraph and Section Generator: With this tool, you can generate specific paragraphs or sections of a blog post. It’s helpful when you want to add a section or a paragraph to an article.
Multiple Content Templates: The tool has templates for writing blog introductions, conclusions, product names, press releases, copy, and more.

Conclusion

ToqueAI is a great tool for those who need help with content writing. It gives you ideas at a rapid pace. It’s a great tool for when you are running out of ideas. As usual, you might need to do some adjustments to the content, but overall the content will have the main idea in it. It’s an overall great AI tool to create blog posts and articles without fully automating the process.

6. Junia AI

Junia AI is a specific type of AI writer geared towards longer-form content. This includes articles, blog posts, and marketing content. You enter a keyword or subject, and Junia AI creates a draft article. This is the perfect solution when you have a blank page and a ticking clock.

Features of Junia AI

AI Article Generator: Junia AI creates full articles and blog posts based on the keyword you enter. No need to start with a blank slate and try to come up with something from scratch!
SEO Content Generator: This AI writer creates articles optimized for SEO, including keyword density.
AI Outline Generator: It starts with an outline complete with headings and potential sections. That saves time right there!
Long Form Content: Unlike some AI solutions, Junia AI specializes in long-form content.
Content Expander: Take a sentence and turn it into a paragraph, or ask it to expand and explain a section.

The Verdict

Junia AI is perfect for those that create blog posts or articles on a regular basis. This AI tool is ideal for SEO content that requires a good structure. Of course, it’s always best to add a personal touch to your work, but as a base to work from, this is an excellent tool.

7. ACME.BOT

ACME.BOT is a tool that assists with blog post and article writing by creating a draft based on a topic or keyword. Simply input a keyword or headline idea into the tool, and ACME.BOT will create an article with sections, headings, and paragraphs. It’s essentially a way to bypass your brain when it’s fried, but you still have an article to write.

Main Features

ACME.BOT features include:

AI blog post and article generation from a keyword or topic
Section and heading suggestions for your article (eliminating a wall of text)
Ability to input a prompt and ACME.BOT will create paragraphs based on your prompt
Fast paragraph generation to create a draft rather than starting from scratch
Ability to edit the output generated by ACME.BOT

What ACME.BOT is not is a tool that is meant to replace you as the writer. It’s a tool to get your article off the ground. That’s it.

ACME.BOT Review

My experience with ACME.BOT has been quite positive overall. I’d describe ACME.BOT as a “first draft tool.” It’s not meant to be the finished product. The articles created using ACME.BOT can help give you a starting point when you’re not sure where to begin. I do recommend editing the articles to fit your style and tone. In all, I believe ACME.BOT is a great tool for getting a fast draft of your article.

8. Eleo

You pop in the germ of an idea (or even just a couple of keywords) and Eleo will generate a first draft for you. It’s a bit like having a ‘silent writing partner’ who can make suggestions if you need some help. Here are some of Eleo’s key features:

AI Content Assistant. Eleo will create a first draft of your content (whether that’s a blog post, a social media update, an ad or whatever else). All you need to do is pop in some details about what you want to talk about, and Eleo will do the rest.
Smart Text Completion. Eleo can suggest alternative ways of saying things. If you’ve typed a sentence which doesn’t sound quite right but you’re not sure why, this can be a useful feature to use.
Idea Expansion. This takes a sentence (or even just part of a sentence) and expands it into a paragraph. If you know what you want to say but just can’t get it down on paper, this is a great feature to use.
Grammar Correction. Eleo has a grammar checking feature which can help you refine your writing and make sure that everything is grammatically correct.
Reorganisation suggestions. Eleo can suggest ways in which you can reorganise your writing to make it flow better.
Content agnostic. Eleo works with any type of content (from blog posts to emails to general writing).

In general, I think Eleo is a really useful tool which can help you overcome any writing challenges you’re facing. Rather than being an automated writing tool which does all of the work for you, it’s more of a supportive tool which can help you with your writing. At the end of the day, the content is still written by a human (you!) and the tool just helps you get over any speed bumps in your writing process.

9. GravityWrite

GravityWrite is a tool that assists in writing blog posts, articles, and marketing copy in a fraction of the time that it would take to write from scratch. You input a keyword or prompt, and it outputs an organized draft that you can modify and polish. Another way to think of it is that it’s an idea generator that kicks in when your mind goes blank.

Key Elements

AI Blog Writer This tool takes a keyword or topic and generates a full blog post that you can then edit and refine.
Content Templates There are templates for introductions, product descriptions, ads, and other types of marketing copy.
SEO Writing It assists in writing keyword- and headline-focused content that’s optimized for search.
Idea and Outline It can generate ideas and outlines for articles, saving you time in the planning phase.
Rewrite and Expand You can input a piece of copy and rewrite it, or take a brief sentence and expand it into a paragraph.

The Verdict

GravityWrite seems designed for anyone who needs to create a high volume of copy in a short amount of time. The tool does a great job of giving you a jumping off point, particularly for blog posts and marketing copy. You’ll still need to polish the language and inject your voice, because that’s what makes writing good. But as a way to save time in the idea generation process, it’s a useful tool.

Key Benefits of Using AI Content Creators on Mac

Mac copywriters are very particular about their processes. Their monitors are bright and clean, their keyboards are clack-y and efficient, and their coffee is hot and plentiful. Anything that disturbs that equilibrium, such as a blank sheet of paper, or a lousy first draft, can get their undies in a twist.

So this is where AI tools begin to earn their keep. Not in a showy way, just a little reminder of things we already know but have temporarily forgotten. Let’s take the example above: You’ve written your headline, and maybe your opening line. And then nothing. Nada. Zip. You type in your brief, and hit enter. What you get back probably won’t be great. But it will be something. And maybe something is all you need to get going again.

Then there’s this: Your first draft will be done a hell of a lot faster. This matters when you’re working to a deadline. The irony is that you’ll probably still end up rewriting at least half of it. But the framework will already be in place.

Essential Features Copywriters Should Look for in an AI Writing Tool

Not all AI copywriting tools are created equal. Some are flashy on the surface but can’t deliver if you need something even slightly complex. You’d be surprised how fast copywriters weed those out. After a couple of versions that can’t get the job done, you start thinking: Is this tool really making me a better copywriter, or is this just a bunch of static?

Adaptable tone and voice The thing about copy is that it’s not always the same. You’ll need to write snappy ad copy one day and a more serious blog post the next. The tool should be able to accommodate this. Can it be conversational? Professional? Sarcastic? If you get the same sounding paragraph every time, it’s a bad sign.
Space for human editing It’s important to remember that copywriters don’t need finished copy. They need copy that’s going to work with a few more hours of editing. I think it’s best if tools leave enough room for copywriters to go in and mess around a bit. That’s where the voice really develops.

Best Ways Copywriters Can Use AI Without Losing Their Unique Voice

This is the part that concerns a lot of people. “I don’t want my copy to sound like every other copywriter who uses AI. I don’t want to sound like a robot.” Absolutely. Copywriting is a personal thing. The way you write, your cadence, the little phrases you repeat over and over again, that’s your signature. Don’t lose that. But you don’t have to, either. Here’s the key to not sounding like a robot: Use AI as a rough draft. Not a final draft. Just the rough draft.

Get some ideas

I’m sure you know some days you sit down at your computer and it’s just easy. Everything comes together. Then there’s some days where it’s like trying to get data over dial-up. AI can generate ideas for you. It can generate headlines. It can generate whole paragraphs of text. They’re not great. They’re not awesome. But they’re a start. It’s a way to get your creative wheels spinning. I kind of look at it as throwing a match on a pile of kindling. It gets the fire started. Now it’s up to me to throw some logs on it. Now it’s up to me to expand on it and make it really good.

Rewrite like a human

Once you’ve generated some ideas or some text from AI, go through it. Is this how you would say it? If the answer is no, rewrite it. Put your voice in it. Put your personality in it. It’s okay to stubbornly disagree with things that AI suggests. That’s what makes you a copywriter.

Conclusion: The Future of AI Content Creation for Mac Copywriters

The debate about AI-generated copy tends to oscillate between two poles: either it’s the death knell for copywriters or something that we should never sully our fingers with. The truth, as is often the case, lies somewhere in between. And it’s really not that exciting. We’re still copywriters. We’re still storytellers. This hasn’t changed.

AI is a tool that can help us get to certain places faster. We can get ideas quicker. We can get first drafts quicker. We can get structures quicker. But ultimately, you still need someone to curate that work, to inject emotion into it, to do all the things that only human beings can do, to make the tweaks that only human beings can do, to fight for what they think is right, even when everyone else is telling them that it’s wrong. Fundamentally, copy is about humans communicating with other humans, about tapping into an emotional response, and machines simply can’t do that. AI can’t read a piece of copy and feel something. Only a human being can do that. There is a reason why AI copy tools only work when human beings are there to steer them.

I think what will happen is that we’ll find a way of working with them, to use them as a tool to help us do our jobs better. AI will help us find our tone of voice, to hone our message, to develop structures for the copy we write. But ultimately, we’ll still be writing it. Ultimately, we’ll still be the ones who decide what goes where, what words we use, how we make our audience feel. I think most copywriters would be horrified at the idea of someone else writing in their voice, even if it meant they didn’t have to write anything themselves. We’re proud of what we do. We’re proud of our craft. We’re proud of our voice. And that’s something that’s never going to change.